Formal Research Report Assignment MARKETING 1. You work in the marketing department of a clothing and...

 

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Formal Research Report Assignment MARKETING 1. You work in the marketing department of a clothing and apparel company. Your supervisor is considering the idea of using social media to advertise your products. She would like you to do some research and make 4-5 recommendations based on what experts in marketing have argued about successful social media advertising. Compose a report informing her of findings. your 2. Your supervisor is considering a "guerrilla marketing" campaign for a new soft drink product account, but he isn't quite sure if the concept would be effective. He has asked you to research this marketing practice and provide 4-5 recommendations for running a successful guerrilla marketing campaign. Make sure you explain what guerilla marketing is for your readers. 3. You work for a mid-sized marketing firm, and one of your clients, a product specialist at an electronics design company, would like to start running focus groups for some of their products. She has asked you to compose a report explaining what focus groups are, what current research says about the effectiveness of focus groups, and to provide 4-5 recommendations when conducting your own focus group research. Task: To accomplish your task, provide a 3-5 page "formal" report (shorter than a normal formal report but with a Table of Contents and Executive Summary, NOT memo format) for your employer that provides your supervisor with clear results and provides your reasoning with the help of legitimate research. You should consult and integrate information from at least 3 credible sources (scholarly journal articles, academic/scholarly books, or Government of Canada websites). **Feel free to make up any information (names, titles, etc.) you need to complete the assignment, but do NOT make up research! Expectations: The report should follow the basic structure of a formal recommendation report, and include at least the following sections: Introduction (provide context, outline the problem briefly) Problem (describe the problem in detail) Research (outline the results of your research) Analysis (explain how your research will help solve the problem or answer the question) Conclusion (provide your recommendations based on your analysis of the research) Make sure you 1. Choose direct or indirect approach (consider the sensitivity of your recommendations- direct approach is usually the best, unless giving unwanted information to a resistant audience) 2. Use headings (be consistent with formatting) 3. Start with a Table of Contents and a brief Executive Summary (submitted as part of the report but on a separate page-use a cover page, then the T of C, then the Executive Summary, then the report). Note: You do NOT need to include a Letter of Transmittal. 4. Employ APA citations for any quotations, ideas, or data you use from your sources. 5. Include at least one chart, graph, table, or image (properly labelled and cited). 6. Include an APA References list (submitted as part of the report). 7. Make sure your grammar, spelling, punctuation, capitalization, etc. are all flawless. 8. Use proper graphic highlighting techniques (to highlight most important points and subtitles). See my notes to avoid overusing these techniques. 9. In-person classes only: Staple your report together and do NOT use any kind of folder, binder, duotang, envelope, or plastic cover to hold your pages. 10. Upload your file to the appropriate dropbox in either a Word or PDF file. Formal Research Report Assignment MARKETING 1. You work in the marketing department of a clothing and apparel company. Your supervisor is considering the idea of using social media to advertise your products. She would like you to do some research and make 4-5 recommendations based on what experts in marketing have argued about successful social media advertising. Compose a report informing her of findings. your 2. Your supervisor is considering a "guerrilla marketing" campaign for a new soft drink product account, but he isn't quite sure if the concept would be effective. He has asked you to research this marketing practice and provide 4-5 recommendations for running a successful guerrilla marketing campaign. Make sure you explain what guerilla marketing is for your readers. 3. You work for a mid-sized marketing firm, and one of your clients, a product specialist at an electronics design company, would like to start running focus groups for some of their products. She has asked you to compose a report explaining what focus groups are, what current research says about the effectiveness of focus groups, and to provide 4-5 recommendations when conducting your own focus group research. Task: To accomplish your task, provide a 3-5 page "formal" report (shorter than a normal formal report but with a Table of Contents and Executive Summary, NOT memo format) for your employer that provides your supervisor with clear results and provides your reasoning with the help of legitimate research. You should consult and integrate information from at least 3 credible sources (scholarly journal articles, academic/scholarly books, or Government of Canada websites). **Feel free to make up any information (names, titles, etc.) you need to complete the assignment, but do NOT make up research! Expectations: The report should follow the basic structure of a formal recommendation report, and include at least the following sections: Introduction (provide context, outline the problem briefly) Problem (describe the problem in detail) Research (outline the results of your research) Analysis (explain how your research will help solve the problem or answer the question) Conclusion (provide your recommendations based on your analysis of the research) Make sure you 1. Choose direct or indirect approach (consider the sensitivity of your recommendations- direct approach is usually the best, unless giving unwanted information to a resistant audience) 2. Use headings (be consistent with formatting) 3. Start with a Table of Contents and a brief Executive Summary (submitted as part of the report but on a separate page-use a cover page, then the T of C, then the Executive Summary, then the report). Note: You do NOT need to include a Letter of Transmittal. 4. Employ APA citations for any quotations, ideas, or data you use from your sources. 5. Include at least one chart, graph, table, or image (properly labelled and cited). 6. Include an APA References list (submitted as part of the report). 7. Make sure your grammar, spelling, punctuation, capitalization, etc. are all flawless. 8. Use proper graphic highlighting techniques (to highlight most important points and subtitles). See my notes to avoid overusing these techniques. 9. In-person classes only: Staple your report together and do NOT use any kind of folder, binder, duotang, envelope, or plastic cover to hold your pages. 10. Upload your file to the appropriate dropbox in either a Word or PDF file.

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