Format:Single Spaced, block paragraph, appropriate header, created in a word or PDF

document,

1. Put together and evaluate professional business documents in common formats, using appropriate tone, structure/format (including headings and graphics) and patterns of development (direct/indirect).

3. Analyze, assess, summarize and/or critique business-related case studies, articles and/or topics to demonstrate skills in evaluation, editing and revision.

4. Describe, demonstrate, and evaluate effective team, group and meeting management strategies based on audience; increase awareness and identify cultural differences.

6. Assess various employment communications and create effective employment communication documents (print, digital, and oral).

8. Navigate and routinely participate in a digital environment to enhance self-paced learning skills.

BACKGROUND

Project Management Solutions is having a great year! Not only is your business very successful in your home city, but you've expanded globally in select markets as well (hence your previous intercultural communications memo!) Good for you!

Unfortunately, some of your employees aren't happy with the expansion and have been grumblingaround the office about this. Some comments you overhear are based in legitimate

reasons while others sound a littletoo close to outright racism and cultural hostility! This is no good.

You are also awarevia your hiring practicesthat many of your employees are very active on social media, and while you assumethey would be smart enough to NOTpost anything about your business that could jeopardize the company brand or their own employment, you'd rather not leave this to chance. As a manager, you feel something must be done as a preemptive measure!

YOUR TASK

Write a DIRECT EMAIL MEMO to your employees detailing five suggestionsrelated to "social media etiquette" employees should follow to make sure they do not put themselves and their company at risk through their posts.

Please mention two real-life high profile examples to illustrate your points, one of which should be Justine Sacco (the subject of this week's article/case study).Briefly outlining what these subjects did and TIE them into your 4 - 5 suggestions.

Again: the purpose of your memo is to provide 4 - 5 suggestions for best social media practiceswhere your employees and your business are concerned (as opposed to general non-business suggestionsabout social media use!)

SPECIFIC ASSIGNMENT DETAILS/FORMAT

Tone is crucialin this assignment. Your goal it to appear positive and polite.Offer suggestions rather than giving orders, and avoid making inappropriate comments or assumptions. In fact, there is NO NEEDto mention anythingabout the specific content of what people are (allegedly) saying around the office or about the upcoming trip. POORLY written memos will look reactionary and brand employees with pre-emptive blame! Don't do this!

Instead, pretend your communication is completely uninitiateda reminder! My advice is re-read your week 2 lecture about emails and the direct pattern and review my suggested email regarding that 2% policy email revision. As for this assignment's organization:

INTRO: Introduce your topic in a general sense (briefly) and then get to the point. Use short paragraphs.

BODY: Then move into your 4 - 5 suggestions for best practices. Use a lead in phrase and use bullet points AND bolded sub-headings. Do not lump all of your suggestions in an "info drop" paragraph. Keep in mind to phrase your suggestions in positive language, as much as possible. Discuss/ explain each suggestion in some detailas opposed to a quick (and obvious) bullet point list with short phrases. Finally, HERE is where you should embedinfo about Sacco and other careless social media examples. Use these examples to support your suggestions.

CONCLUSION: Lastly, provide a short, forward-looking closing paragraph. Perhaps include something about your company's core values (positive onesyou decide) if you haven't found a way to work this into the previous sections of your email. And, of course, include a line about any follow-up from employees.

GRADING

The specifics I am looking for regarding the rubric categories are as follows:

estions for best social media practices and overall etiquette related to their roles at your company (that is not merely a point form list cut and pasted from my lecture), as well as incorporates the Justine Sacco case and one other high profile example. CONTENT:Your memo meets the required word count, provides your employees with 4-5 detailed suggestion.

ORGANIZATION:Your email memo uses the direct pattern, block format, and a proper header with all necessary information in the four fields (To, from, date, subject---make up a group email nameno need to list a bunch separate email addresses from numerous fake colleagues). Your email memo has separate paragraphs and uses graphical highlights logically and tastefully: bullet points or subheadings, or both.

STYLE:Your memo uses positive and objectivephrasing in discussing suggestions for company email etiquette. Your memo is written to provide suggestionsfor better communication in the future rather than expressing criticism, worry, or blame. Please know that style also includes consideration regarding how concise and clear your writing is too (as opposed to how verbose, jargon, or ungrammatical it is).

MECHANICS: Your memo should be free of major and minor spelling and grammar errors. Sentence structure should be grammatical and not broken or fractured. Proofread, proofread, proofread (in that order).