Format Tools Table Window Help FSM3075 Selected Issues Paper and Infographic draft References Mailings Review View Design Layout AS . New Ro - 22 A- A+ Styles Styles Pone 1 Usbe XX FSM3075 Food Service and Hospitality Strategic Marketing Selected Issues Research Paper and Infographic There are a number of specific issues surrounding the marketing of products, especially as it concerns the food and beverage industry. For this assignment you will select a specific issue from one of the topics provided below. You will complete a 3 to 5 page research paper on the topic. The paper will be submited to me through the assignment. The details mod specifics of the assignment are as described below General Information and Guidelines Each student will choose a specific issue within one of the general topics assigned and prepare a report in narrative form. The general topics are provided a guide within which you should select specific topics Example I am not looking for you to provide a summary of, say, the history of social media marketing Instead, I am looking for you to identify a really specifie, interesting and topical subject related to social media marketing and then tell me all about it. (For example, if one of the provided general copies was food safety and sanitation, you might choose to research and present on the public relations efforts of Chipotle to minimize the negative impact of their past food safety lues of their operational efforts to avoid further occurrences going forward) Formal You should provide a number of sections, cach in narrative format, that describes your topic in general and then adreses it vis a vis some of the main subjects of the class. Your sections should be as follow 1. Introduction and Description . What happened? h. Why is this topic so interesting and unique? 2. What components of the Marketing Mix are impacted! 3. Targeting and Market Segmentation Who was the intended target and why? Was this ultimately the effected market 4. Consumer Behavior What consumer characteristics and behaviors were impacted by the topic 5 What components of the Promotional Mix are employed App You will create an infographic that addresses the key points of your paper in an interesting and creative way. This of the infographic us your esecutive summary Focus CH A W