FORMATIVE ACTIVITY 17: DEVELOP AND MANAGE COMMUNICATION CAMPAIGNS

Read the scenario below and answer the questions that follow US 12436 SO2: AC1 AC7 SO3: AC1 AC5 [Total: 50] You want your municipality to test the drinking water of your community. A local factory has been pumping waste into the water and it has been making people sick. You will have more chance of someone cooperating with you if you provide them with accurate information, for example by showing them a record of the illnesses in the last month in the affected area (get these from a clinic or hospital), or providing evidence of the company dumping waste in the water. If you are knowledgeable in a certain field, offer to assist and to help solve the problem.

1. Identify the activities you must undertake in campaigning for the project. (10)

2. Which media would you use to implement the campaign? Explain your choice. (5)

3. Write five objectives for the campaign. (5)

4. Explain whom you would target (stakeholders) for the campaign. (2)

5. Identify the sources of data you could use to convince the testing to take place. (5)

6. Draw up a communication plan for the campaign. (13)

Hand over the communication plan you developed for the campaign to another group or to a colleague.

Ask the group or your colleague to critically evaluate the plan according to these guidelines:

Method of communication is appropriate; Implementation activities are relevant; Arrangements for the communication campaign is relevant; and Stakeholder identified is appropriate.

Use the feedback you received and adapt your plan.