FORMATIVE ASSESSMENT $2$

$[100$ MARKS$]$

Answer ALL questions

PROJECT INSTRUCTIONS

Identify an existing organisation in an industry of your choice. The organisation can be either a profit or non$-$profit seeking

organisation. If it is necessary, you may use a fictitious name for the organisation $-$ however, do note that whatever

information you use for your project is for assessment purposes only and will not be shared with third parties. If possible,

select an organisation that you are familiar with and where information can be made available to you as per the

requirements of your project. Please note that you are expected to fully base your answers on the chosen entity.

Using the chosen organisation as the basis for your project, attempt the following questions:

PROJECT FORMAT

Introduction

Give a background of the chosen organisation. This should include information such as: $-$

a$)$ Company description $($constituents and services offered$)$ and brief history

b$)$ Leadership

c$)$ Parent company or subsidiary information

d$)$ Branches$/$locations

e$)$ Operational highlights $-$ number of employees, goals and accomplishments

Analyse the internal and external environments impacting the organisation of your choice. You are expected to

demonstrate an understanding of the theory by applying it to the

organisation of your choice.

Avoid copying and pasting of existing analyses as this will be penalised.

Internal analysis $(15$ marks$)$

Market analysis $(15$ marks$)$

Macro analysis $(15$ marks$)$

Consider the outcome of the analyses you have performed in question two above. Recommend how your chosen

organisation can formulate effective strategy going forward. how your organisation

With reference to your chosen organisation, critically discuss how your chosen organisation will maintain an

understanding of best practices and processes for sustained growth and success

Conclusion