FORMATIVE ASSESSMENT $2[100$ MARKS$]$

Read the project scenario below and answer ALL the questions that follow

SCENARIO

Artificial Intelligence $($AI$)$ is no longer just an industry catchphrase. According to the Accenture AI is the new UI report,

despite scepticism of AI as just another technology buzzword, its momentum is very real. Eighty$-$five percent of executives

surveyed stated that they will invest extensively in AI$-$related technologies over the next three years.

The report goes on to say that with AI in place, interactions with customers will move from straightforward transactional

models to multidimensional conversations spanning a variety of complementary channels. Within the manufacturing sector,

this could take the form of an AI chatbot.

This takes me to my first prediction $$ the rise of the augmentation of human ability. Chatbots or $$digital citizens$$ have

enabled or augmented human ability by allowing manufacturing businesses to make decisions much faster.

What is important is the fact that the chatbot is not replacing the human element in customer service, but rather adding

value by offering customers a $24/7$ touchpoint. Technology is simply enhancing human abilities in order to place the

customer at the centre of a business.

Consider the scenario that you are a supply chain manager in a South African company that manufactures clothing. You are

required to undertake some research in order to understand the value chain of the production of clothing. This will help

enhance the application of project theory to the supply chain of clothing.

Analyse the following questions and develop your response to each one by clearly showing how you will manage the project

using strategic supply chain management principles.

Note: students are required to read beyond the scope of the scenario and module guide to answer the questions that follow.

Foundations of literature include primary and secondary sources.

QUESTION $2(25$ Marks$)$

An organisation's competitive strategy defines, relative to its competitors, the set of customer needs that it seeks to satisfy

or meet with its products and services. Discuss the success factors for the project by illustrating the organisation's

competitive strategy through its customers' priorities. To persuade the minister that you are capable of carrying out the

project.