Question: FORMATIVE ASSESSMENT 2 [ 1 0 0 MARKS ] Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still
FORMATIVE ASSESSMENT MARKS Read the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africas most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past years in South Africa. The rankings were published recently saw Peter Stuyvesant climb into the top of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following. Question Marks Advertising and sponsorship are significant industries that not only support brands and jobs but also contribute to economic development even in South Africa. Provide evidence to support this assertion and discuss the reasoning behind banning tobacco advertising and sponsorship activities.
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