FORMATIVE ASSESSMENT $2$

$[100$ MARKS$]$

Read the insert below and answer the questions that follow

Procter & Gamble $($P&G$)$ is a multinational consumer goods corporation and one of the world's largest and most recognized

companies in its industry. Founded in $1837$ by William Procter and James Gamble, the company has grown to become a

global leader in the production and marketing of a wide range of household and personal care products. $P$&$G$ is known for

its extensive and diverse portfolio of consumer goods, including beauty and grooming products, health and wellness items,

household care, and baby care products. Some of its well$-$known brands include Pampers, Tide, Gillette, Pantene, Olay,

and Crest. Procter & Gamble is a global consumer goods giant with a rich history, a diverse product range, and a

commitment to innovation and sustainability. Its household brands are fixtures in many homes worldwide, reflecting its

influence and impact on the consumer goods industry.

Jon R Moeller, the CEO of Procter and Gamble $($P&G$)$ has requested your services in responding to some of the strategic

issues facing the operations management function of the organisation. He has provided you with a number of scenarios that

the organisation has been exposed to and thus requests that you draft a report providing the best response in dealing with

each scenario.

P&G is deciding on where to locate its new factory which will be responsible for serving

four grocery stores, each with a demand of $10,000$ units. If the coordinates of the stores

are $(108,112),(110,50),(40,85),$ and $(10,25).$

Given the information provided advise the CEO on the qualitative factors that P&G needs

to consider in selecting the best location. Quantitatively determine the best location in

which the factory should be placed. Suppose now that the demand for each store

increases by $200\%$ where should the new factory be positioned in this case?