FORMATIVE ASSESSMENT $2[100$ MARKS$]$

Read the scenario below and answer ALL the questions that follow.

SCENARIO

In the bustling landscape of South Africa's real estate property portal industry, Property Tab has emerged as a bold entrant,

eager to carve its niche amidst industry giants like Property $24$ and Private Property. As the newly appointed Human

Resources Executive, you find yourself at the forefront of a strategic initiative to fortify Property Tab's standing in this

competitive arena through a comprehensive change management project. Property Tab, despite its innovative approach

and cutting$-$edge technology, is faced with the challenge of establishing a robust market presence amid well$-$established

competitors. The leadership envisions a transformation that not only addresses current market dynamics but propels

Property Tab to the forefront of the industry. Your mandate is clear $$ orchestrate a strategic change management initiative

that not only bolsters Property Tab's competitiveness but also captivates shareholders' confidence. The project aims to

position Property Tab as a leading player in the property portal industry within the next two years.

Note: students are required to read beyond the scope of the scenario and module guide to answer

the questions that follow. Foundations of literature include primary and secondary sources.

QUESTION $1(25$ Marks$)$

Provide a critical report on how Total Quality Management $($TQM$)$ can be strategically employed within the context of

Property Tab's ambitious change management project in the South African real estate property portal industry. Discuss and

evaluate the application of TQM principles and practices to effectively navigate the complexities, risks, and opportunities

inherent in this competitive landscape.