FORMATIVE ASSESSMENT 2 [100 MARKS] REQUIREMENTS FOR THE PROPOSED STUDY: As a business researcher with a keen interest in how technological innovations influence businesses and societies across the African Continent, you are proposing a quantitative study with the aim of investigating the optimality of the strategic responses of the three African e-commerce businesses to Amazons planned entry unto the South African and Nigerian ecommerce space. In this regard, you are required to develop a research proposal meant to showcase how you would approach the research project. Your proposal is expected to address key questions relating to the research project and should be structured using the following sectional headings: Sectional title Marks 1. Title of study 2 2. Introduction 2 3. Background to the problem 2 4. Problem statement 3 5. Aim of the study 2 6. Research Objectives (formulate three research objectives) 3 7. Research Questions (formulate three research question) 3 8. Significance of the study 2 9. Literature review 25 10. Research design 8 11. Research Methodology 25 12. Ethical considerations 8 13. References/ Bibliography 5 14. Research Instrument 8 Please note that additional marks are awarded for the formatting of the manuscript. 2