FORMATTVE ASSESSMENT $2$

$[100$ MARKS$]$

Read the scenario below and answer ALL the questions

Shoprito's foray into fashlon

In the first quarter of $2023,$ the Shoprite Group announced entry into the dothing retail business when they launched a never cothing brand UNIQ, and opened the doors to its first standalone fashion store in one of South Arrica's major city. To date, the positioning of the UNIQ brand remains verge and obsequie. Although sales are increasing steadily, management is not happy that their rand does not resonate with any particular market segment. You are now invited to provide advice on how to position the new UNIQ brand and ensure spontaneous growth.

Question $1$

$[25$ Marks$)$

Shoprite Holdings is already a diversified brand offering before the addifion of UNIQ. UUilse the Ansoff Model to assess Shoprite Holdings recent expansion drive.