Question: Formulate a good marketing strategy considering issues and opportunities Coop Danmark is facing, and Evaluate ethical and social aspects in Coop Danmark decisions Do you

Formulate a good marketing strategy considering issues and opportunities Coop Danmark is facing, and Evaluate ethical and social aspects in Coop Danmark decisions

Do you think that coop's initiatives will have an impact on consumers, purchasing behaviour? furthermore, analyse the main reasons for anti-food wastage initiatives: reducing coop's cost, increasing coop's income by selling food that would otherwise be wasted, or reinforcing coop's socially responsible brand.

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