1. Formulate a Marketing Plan for Ondraya.

Hints:

• Use the attached Marketing Plan template headings for this purpose.
• Lots of data is available in the Competitive Matrix for your use in the Marketing Plan, especially to forecast sales.

2. How will you use your marketing strategy and the 4Ps of marketing to achieve your objectives? Include the following factors for the Ps.

1. Product: Quality (decide: high, medium, low for Ondraya?) Product mix decisions:
   1. Variety of products the store will carry?
   2. Type of clothes, accessories (see matrix in excel sheet)?
2. Pricing:
   1. Prestige pricing or off-price retailing, medium prices, low prices?
   2. Mixture of the above?
3. Advertisement and Promotion:
   1. Sort of media you will use. TV, radio, newspapers, magazines, social, online?
   2. Other (events, in-store, personal?)
4. Place:
   1. Where will the store be located? 1 store or more?
   2. Other recommendations?