Formulate a marketing strategy based upon effective segmentation, targeting, and positioning. Practice application of different pricing models and distribution strategies.

Assume the role of a marketing consultant, analyze the case and

provide a recommendation. Assume the reader is familiar with the case and include case information only as evidence to support a line of reasoning you are developing. Do not summarize case facts. This paper include these sections:

$$ A succinct analysis of the situation or problem$($s$)$ making the decision maker.

$$ The options or alternative courses of action open to the decision maker and the

advantages and disadvantages of each.

$$ An actionable recommendation and the justification for the selected course of action