Forum: D3: Chapter 13 Ethical Issue As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information. Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio Acid-test ratio Inventory turnover Accounts receivable turnover Total asset turnover Return on total assets Return on stockholders' equity Profit margin ratio 2017 147.0% 10.1% 3.8 to 1 2.9 to 1 1.1 to 1 7.8 times 7,0 times 2.9 times 10.4% 10.7% 2016 135.0% 14.0% 3.6 to 1 2.7 to 1 1.4 to 1 9.0 times 7.7 times 2.9 times 11.0% 11.5% 3.8% 2015 100.0% 15.6% 3.3 to 1 2.4 to 1 1.5 to 1 10.2 times 8.5 times 33 times 13.2% 14.1% 4.0% 3.6% After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios. 2017 2016 2015 147.0% 135.0% 100.0% 10.1% 14.0% 15.6% Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio 3.8 to 1 3.6 to 1 3.3 to 1 2.9 to 1 2.7 to 1 2.4 to 1 Required 1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared? 2. Comment on the possible consequences of the CEO's reporting of the ratios selected. Your post will be graded as follows: 80% 10% Addresses prompt(s) fully using standard English grammar and spelling. A substantial response to one classmate (do not just say "Nice post" or "I agree") using standard English grammar and spelling. A substantial response to one more classmate (do not just say "Nice post" or "I agree") using standard English grammar and spelling Total Possible 10% 100% Need help with Blackboard? Review the Discussion Forum Tutorial