FORUM DESCRIPTION

Prior to your first post, explore a long$-$term care organization in your community by reviewing its website. Assess the website for the organization's mission and vision. Gather data from the website that speaks to product, price, place, and the types of promotion used by the organization $($advertising$,$ community involvement, public relations, etc$).$

In your initial post:

Describe the organization that you have researched, defining its marketing mix and strategy as gathered from its website.

Close your initial post with your opinion on current marketing in long$-$term care as well as your thoughts about what percent of the operating budget should be spent on marketing and how, as a manager, you would measure its effectiveness.

Cite the website that you used for your research.