Founder Dan Kim opened the first U$.$S$.-$ based Red Mango in Los Angeles in $2007.$ He quickly expanded, and there are currently more than $200$ locations in $27$ states, plus a few locations outside the U$.$S$.$ Red Mango has successfully combined a healthy product $($frozen yogurt$)$ with cool, fun shops to hang out in$.$ Red Mango uses $100\%$ all natural, non$-$fat or low$-$fat kosher, and gluten$-$free frozen yogurt fortified with probiotics. It has expanded its menu to include fresh fruit smoothies, parfaits, and probiotic iced teas. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat's $2011$ National Chain Restaurants Survey. Which of the following statements is true about Dan Kim?

Dan Kim understands that if marketers are to succeed, their customers must believe that the firm's products and services are valuable

Dan does not Kim believes that the company represents the relationship of benefits to value

Dan Kim believes that the company represents both forward and backward integration very well

Dan Kim believes that sharing information, balancing customer benefits and costs, concentrating on building long$-$term relations with customers is a waste of the company's resources