Four months after the initial product launch, Good Measure drops prices by $10$ percent, which leads to an increase in its market share from $12$ to $15$ percent. Because the lower price is the reason why consumers choose Good Measure over competing brands, this is an example of:

Question $8$ options:

a compensatory decision rule.

postpurchase dissonance.

a determinant attribute.

decision heuristics.

a noncompensatory decision rule.