Four Products: Predicting Diffusion (2019) Case write up Questions

(Max. Limit: 500 words; limit does not include any Appendices)

Q1. Rate the following four new products described in the case Four Products: Predicting diffusion on a 1 (Excellent) -5 (Poor) Scale on each of the following 5 characteristics described in your reading: Note on Innovation Diffusion: Rogers' Five Factors. Justify each of your ratings briefly (short phrases is fine).

	Robot Suitcase	Purified Remains	The Embr Wave	Slice of Sauce
Relative advantage
Compatibility
Complexity
Trialability
Observability

Q2. If you were an early stage investor at the time of the writing of the case, explain briefly as whether or not you would invest in each of the above products? (The best way to do this would be to list reasons for (+) and against (-) each product before you make your recommendations).