Four Ps: $100\%$

competition. I$\text{'}$m afraid we would sacrifice sales if we did that.

Which pricing change would you suggest to Ariel and Silas?

Unbundle the pricing structure to price each item separately. The salad bowl with toppings could be $$10\mathrm{.}00,$ and the beverages could range from $$2\mathrm{.}00$ for water to $$3\mathrm{.}50$ for the larger selection of beverages.

Make no change. Just add the exta drink choices to see what happens to sales revenue.

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