Question: Four regional less - than - truckload ( LTL ) carriers handle shipments traveling from Lexington, Kentucky, to Springfield, Illinois. All four companies say that
Four regional lessthantruckload LTL carriers handle shipments traveling from Lexington, Kentucky, to Springfield, Illinois. All four companies say that their normal service time to deliver these shipments is two business days. The four carriers compete with each other on the basis of price and service quality rating, as shown in the following table. The price reported in the table is the nondiscounted cost per hundredweight cwt of sending a pound shipment from Lexington to Springfield at freight class The service quality rating measures a carriers loss and damage record and goes from poor quality to high quality
Carrier Price Service Quality Rating
A $
B $
C $
D $
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