Question: Fox spent $ 2 , 5 0 0 on a marketing study to estimate the number of units that it can sell each year. What

Fox spent $2,500 on a marketing study to estimate the number of units that it can sell each year. What should Fox do to take this information into account?
The company does not need to do anything with the cost of the marketing study because the marketing study is a sunk cost.
Increase the NPV of the project $2,500.
Increase the amount of the initial investment by $2,500.

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