Question: Franchising involves an organization ( called a franchiser ) granting the right to use its brand name, products, and processes to other organizations ( known
Franchising involves an organization called a franchiser granting the right to use its brand name, products, and processes to other organizations known as franchisees in exchange for an upfront payment a franchise fee and a percentage of franchisees' revenues a royalty fee Which of the following would be considered a disadvantage to franchising?
Reputable supplier support and established relationships with suppliers
Improved training on franchise operations, management, and technical training.
Marketing support from franchise national campaigns and prepared marketing materials for franchisees
Established brand and customer base
High initial payout and franchisee fees compared to starting your own business
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