Question: Franchising is appropriate when a firm has a strong or a potentially strong trademark, a welldesigned business method, and a desire to grow. Cell phone

Franchising is appropriate when a firm has a strong or a potentially strong trademark, a welldesigned business method, and a desire to grow. Cell phone companies are an example, because it possesses all three of these qualities. a) When do franchisors select entrepreneurial franchisees? Explain in an organizational identity perspective. b) Innovative ideas are always high in entrepreneurship. Briefly explain any three methods to generate new ideas for business?

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