Question: Fred drinks a beer without a label and decides he doesn t care for the taste. Later, Fred drinks the same beer, but this time

Fred drinks a beer without a label and decides he doesnt care for the taste. Later, Fred drinks the same beer, but this time his
favorite brand label is on the beer and he decides he likes the taste. This is an example of what concept?
Chronic accessibility
Brand equity
Brand recall
Product-related attributes
Fred drinks a beer without a label and decides he doesnt

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