Fred is thinking of entering the soft drinks market in the area surrounding his cottage. He is
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Fred is thinking of entering the soft drinks market in the area surrounding his cottage. He is going to call his company “Pop’s Pop.” He realizes that the soft drink industry is dominated by only three companies that keep the competition out by spending a great deal on advertising.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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