Question: Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. This

Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. This computer program is superior to just using a spreadsheet to track auctions. Fred would like his program to become the dominant design, but also wants to earn a profit from all his hard work.

1/ Identify all the strategic options Fred should consider, and explain and compare them in detail.

2/ Explain the advice you would provide to Fred in terms of what he can do to meet both of these objectives.

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