Question: Frequency is the _ _ _ _ _ . [ A ] total number of people who will be exposed to an ad placed in

Frequency is the _____.
[A] total number of people who will be exposed to an ad placed in one media vehicle
[B] percentage of people who will be exposed to an ad more than once
[C] percentage of people who will be exposed to the media vehicle
[D] number of times a person in the target group will be exposed to an ad
[E] total number of ads in one advertising campaign

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