Question: Fritz is tasked with identifying market segments for a new product launch for his company. How can the concept of market segmentation help him in

Fritz is tasked with identifying market segments for a new product launch for his company. How can the concept of market segmentation help him in targeting specific groups with similar product needs?

It would help combine all market segments into one for a broader reach.

It would help treat every person and organization as a unique market segment.

It can help identify subgroups with similar characteristics to tailor marketing efforts.

It can help define the entire consumer market as one large segment.

Fritz is tasked with identifying market segments for a new product

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