From a customer's perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?

Multiple Choice

$$ exchange

$$ strategy

$$ sustainability

$$ value

is a central tenet of marketing in which a person gives up something of value to them for something else they desire to have.

Multiple Choice

Power

Sustainability

Sales orientation

Customization

$q,$ is a central tenet of marketing in which a person gives up something of value to them for something else they desire to have.

Multiple Choice

$q,$ Power

$q,$ Sustainability

$q,$ Sales orientation

$$ Customization