From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?the initial choices for the brand elements or identities making up the brandthe profitability associated with brand developmentthe service and all accompanying marketing activities and programsthe product and all accompanying marketing activities and supporting marketing programsassociations indirectly transferred to the brand by linking it to some other entity