From a semiotic perspective, every marketing message has three basic components: a. The object that is the focus of the message (e.g. Marlboro cigarettes). b. The sign is the sensory imagery that represents the intended meanings of the object (e.g. the Marlboro cowboy). c. The interpretant is the meaning derived (e.g. rugged, individualistic, American). List the three semiotic components of a marketing message, giving an example of each