From ---> Case Study 2: Big Data: The Case of Google Flu Trends

1A) Big data is defined as data collections so enormous and complex that traditional data management software, hardware, and analysis processes are incapable of dealing with them. Google started GFT development with raw web search data. In what ways was this search data big data?

1B) Google developed GFT from web search data. Netflix also leverages user data: Netflix users generate a lot of detailed information about their interests, tastes, and viewing habits. Netflix uses this data and analytics to generate viewing recommendations [for users] which are usually right. Each of these systems is a predictive system. Which companys development task was the most straightforward, do you think? Justify your answer.

1C) Review the CRISP-DM data mining process (Figure 6.8). In what ways does the development (and annual updating) of GFT follow the CRISP-DM model?