Question: From Chapter 14, pp. 352--356, discuss how competitive forces today influence the target market decision. In your own words, discuss the various alternative ways to

From Chapter 14, pp. 352--356, discuss how competitive forces today influence the target market decision. In your own words, discuss the various alternative ways to segment a market (End-use, Geographic, etc., and Benefit Segmentation).

Explain the concept of micromarkets, using specific examples, with business examples and outside sources if possible. How do micromarkets relate to mass customization, such as with bicycle manufacturers?

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