Question: From Chapter 8 and the chart on p. 199, discuss the flow of new product concepts through screening and protocol in your own words. What

From Chapter 8 and the chart on p. 199, discuss the flow of new product concepts through screening and protocol in your own words.

What are the purposes of the "Full Screen" (a rigorous part of concept evaluation), and how does it involve the use of a scoring model during new product development?

What are some applications or uses of the Industrial Research Institute Scoring Model (p. 206) in your own company or industry?

Be sure to include data, examples, and facts/figures in your all your discussion posts.

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