From Chapters $3$&$4-$ Some believe that B$2$B marketing $($Chapter $4)$ is really no different than B$2$C $($Chapter $3)$ marketing but others believe it is significantly different.

$1)$ Compare the differences in the complexity of the buying processes of the $2($B$2$B and B$2$C$).$

$2)$ From the chapters, and your outside information, do you believe a firm can market its products to both the industrial and consumer markets with one strategy or are there sufficient differences between markets for different products and strategies to be developed? Explain your response.

$3)$ Find research$/$outside information to support your position and attach the information or link to it; once again, scholar.google.com or the GSW library is a great resource.