Question: From our Value Proposition positioning statements, this element is best defined as the statement that provides compelling evidence and reasons why customers in your target

From our Value Proposition positioning statements, this element is best defined as the statement that provides compelling evidence and reasons why customers in your target market can have confidence in your differentiation claims:
Brand
Point of differentiation
Frame of reference
Reason to believe
From our Value Proposition positioning statements, this element is best defined

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