from the above mentioned study provide the conclusions

using the name and mobile phone number. These changes are intended to enable Facebook Messenger in order to compete with other similar mobile messaging platforms such as WhatsApp LinkedIn is a social networking site for business people, which makes it a unique network to establish business contacts. The site was founded in December 2002 and launched in May 2003 and is mainly used for professional networking. According to the Linkedin in January 2013, it had registered 200 million users in more than 200 countries. The mobile version of the site was launched in February 2008 which was giving access to reduced operational site via mobile phone. It synes contacts with selected personal mail and automatically sends request to connect. It also provides an insight into the personal Linkedin profile, sending messages, reading messages. reading news etc. Mobile service is available in six language: English Chinese, French, German Spanish and Japanese. In January 2011 Linkedin added a mobile app Card Munch, which scans business cards and converts them into contacts. In August 2011 Linkedin redid mobile applications for iPhone, Android and HTML 5. The percentage of usage of Linkedin via mobile applications has increased approximately 400% in the last year according to CEO Jef Weiner WhatsApp is a cross-platform mobile application for instant messaging (M) for smart phones. In addition to for Android the text me BlackBerry OSOS Series 40 Symbian ( S60) and Windows Phone. After installation it users can send each other images, video and audio media files. Client service is available creates a user account using the personal phone number as the user name, for example: (Jabber ID (phone number @s whatsapp net). WhatsApp is facing strong competition Messaging service created in Asia, such as LINE and KakaoTalk. However, WhatsApp recorded about 10 billion messages per day in August 2012 and previously in April 2012 their number amounted to $ 2 bilion per day in October 2011 1 billion messages per day. According to the Financial Times WhatsApp is done for SMS messages to mobile phones what Skype did for international landline calls Skype is a software application and service voice (Voice). Skype was first released 2011, written by Estonian developers Ahti Heine Prit Kasesalu and Jaan Talinn, who originally developed Kazan application Skype has evolved into a platform with over 600 million users which was purchased in 2011 by Microsoft for $ 8.5 billion. Skype works on a number of platforms such as Android, BlackBerry 10, iOS, Symbian and Windows Phone. This service enables users to communicate via voice with colleagues and peers using a microphone, allows video calling and instant messaging (chat) over the Internet. Calls can be placed on recipients over the traditional telephone network. Calls to other users within the Skype service are free, while calls to both fired and mobile networks are charged and collected over debit-based user account system. Skype has also become very popular for its additional features such as file transfer, and video conferencing (group video or just audio cal). Its competitors are Linkphone and Google Talk in October 2007 Skype has launched its own mobile phone under the brand name Skypephone Skype also offers wireless mobile phone that allows users to make calls within the Skype via wireless Wireless) internet connection. Skype Wi-Fi has a menu screen that allows Skype users to see who is online and available to talk similar to what is seen on the desktop computer. It can also used to talk with non. Skype users. SkypeOut minutes can be used to call any mobile phone for a very low price and no monthly fees HIS is one of the most successful social networks of Web-based assessment with the usage of about 60 million users. This application allows users to create a profile and to present information to their friends and visitors to their profiles, such as interests, age, location, along with a personal photo - album and music Information about the current activity that the user does. Context information is published via Wi-Fi or preferences. Much like Twitter and His service allows users to send a message to the network with GPRS/3G connection and is available at a time. SAPO Messenger is an instant messaging client (IM - instant messenger client through which different users can chat via text messages in real time. This allows them to assign each user status message that displays all contacts, in a similar way as the previous scenario, the system announces the context information to update the status messages in the SAPO Messenger 5. EXAMPLES OF MOBILE APPLICATIONS IN INTERNAL COMMUNICATION 5.1 Example of e-mail application Communication is the basis of establishing contacts and creates business relationships in the marketing process Electronic mail is a great communication channel for sending, sharing, receiving information and exchange opinions. For some topics communication via e-mail is more useful than a brief meeting, because mail discussions among the participants give more time to think, to consult and to reflect on all the received information. All participants can easily share documents, images, audio and video recordings Electronic mail (o- mail has taken over a large part of business communication, which usage is increasing everyday. All modern mobile units which have e-mail applications that are built-in accelerate the correspondence between the employees themselves as well as internal stakeholder's enables timely Information and quick action in emergencies. Suitable means of communication in large organizations, where i is not possible to talk directly. The point of it is to satisfy two factors: the communication needs of employees (information needs and vocational training) and communication goals of management (communication and transfer of the mission and vision of the organization to employees, justification of business decisions that require consensus employees) Increasing the authority (and responsibility of workers - employees of a company are encouraged to make changes, big and smal, every day, Ideas are collected from all employees. All of the information are published via email in need of quick correspondence Increasing the authority implies that frontline employees are motivated to apply discretion in some sense when providing services. An Innovative hotel chain allows employees expense in the amount of $ 2.000 to correct deficiencies service which were encountered by or to respond to the complaint. E-mail as a mean of internal communication speeds up the flow of information and decisions 5.2 Example Instant Messaging applications Instant messaging has even a full range of benefits of SMS messages. Depending on the tariff or package of traffic that the company uses for the price of one SMS message hundreds of instant messages are sent Employees of a company use Phone messaging applications (Beejve), the best known and most reliable application for instant messaging on iPhone. Although the price at which it is sold is relatively high, Beejve offers wide range of options and adjustments to the needs of the company. The application allows you to receive push news and not be active in the background to receive them. A large number of the studied companies are using horizontal integration in order to achieve the effects of internal marketing. believing that should be addressed each communication with all employees in order to maximize employee participation and commitment. To encourage the commitment of employees, most companies have a shallow hierarchy management processes and provide decision support to employees in many key business decisions. This is done with virtual meetings. Internet and information technology are connecting people who are physically in different locations. By holding virtual meetings temporal and spatial distance is resolved. Also this way of communication helps with addressing important issues. This mode of communication has its advantages and its disadvantages, wing be discussed in the remainder of this paper Benefits of virtual meetings 76