From the article, "Darwin and the Demons," there are a number of different types of innovation describe from which leaders can choose to focus their resources. Match each of the types of innovations described below on the left with their correct term on the right.

Group of answer choices

Markets appear as if from nowhere, creating massive new sources of wealth. It tends to have its roots in technological discontinuities, such as the one that enabled Motorola$$s rise to prominence with the first generation of cell phones, or in fast$-$spreading fads like the collector card game Pok$$mon$.$

$[$ Choose $]$Application Innovation$$Business Model Innovation$$Disruptive Innovation$$Product Innovation$$

Takes existing technologies into new markets to serve new purposes, as when Tandem applied its fault$-$tolerant computers to the banking market to create ATMs and when OnStar took Global Positioning Systems into the automobile market for roadside assistance.

$[$ Choose $]$Application Innovation$$Business Model Innovation$$Disruptive Innovation$$Product Innovation$$

Takes established offers in established markets to the next level, as when Intel releases a new processor or Toyota a new car. The focus can be on performance increase $($Titleist Pro V$1$ golf balls$),$ cost reduction $($HP inkjet printers$),$ usability improvement $($Palm handhelds$),$ or any other product enhancement.

$[$ Choose $]$Application Innovation$$Business Model Innovation$$Disruptive Innovation$$Product Innovation$$

Reframes an established value proposition to the customer or a company$$s established role in the value chain or both. Examples include chestnuts like Gillette$$s move from razors to razor blades, IBM$$s shift to on$-$demand computing, and Apple$$s expansion into consumer retailing.