1. From the data collected during the situational analysis, what has changed? What has not changed? What are some major differences that you, as the marketing director for commercial Boeing would have to take into consideration? What are the points that you should be watching for? What are the strengths that you could use as the foundation of your marketing campaign?
2. What are the key short term and long-term considerations in resolving the current dilemma?
3. Would you and if so, how would you relaunch the 737 Max when deemed air worthy? You will be addressing the concerns of two different customers - the airliners that buy/lease those airplanes and the consumers that fly on those airplanes. What would be the message for each group?
4. Who are the stakeholder and what are their stakes ( How does this affect your recommendations?)
5. What were the assumptions that Boeing was making when designing the 737Max? What were some of the pain points of the industry that they were aiming to address with the redesigned airplane?
6. What are your recommendations and action plans for the management of Boeing (1) after the first accident; (2) after the second accident; (3) when the airplane was grounded, and the flaws emerged?