From the lecture, you learned about creating a competitive advantage along with identifying some popular tools for measuring an organizations performance. Some of the performance tools discussed were economic value creation, balance score card, financial and market measures, and general quantitative analysis.

In your initial post, share with the class your strategic audit companys performance management tools and benchmarks and then answer the following prompts:

• Describe the specific measurement tools or programs your selected company uses to measure performance.

• Outline and define any metrics and benchmarks and if they are effective. Explain your rationale for why or why not the metric and benchmarks are effective or ineffective.