from the lions fan in china case study

Case study 1: The Lions fan in China [30] Ted is a huge rugby fan and his favourite team is the Golden Lions. He tries to go to every match, knows all the players and has every Lions team jersey from the past 15 years. Ted was recently offered an incredible job opportunity in Hong Kong. Although he loves South Africa, he decided to take the job and experience life on the other side of the world for a while. Ted is really sad because he can no longer attend Lions matches, but he gets to watch most of them on TV. With the new Super Rugby season starting, the team has brand new kit. Ted is desperate to own the new jersey but cannot find it in any of the stores in Hong Kong. He phones his sister in Johannesburg and asks her to buy one and send it to him via courier. Ted's sister, Susan, buys the team jersey from Total Sports and heads to her local Post It branch. Here, Susan fills in a house waybill with all her personal details, Ted's home address (to which she wants the jersey delivered) and Ted's personal details. Post It packs the jersey into a branded plastic courier bag and attaches the waybill. It charges Susan a minimum charge of R50 plus R120 based on the weight and size of the parcel. The package is ready for transport (RFT). Susan pays Post it and goes home. She calls Ted and tells him that his parcel will be delivered within seven days. The next day all the parcels to be sent to Hong Kong are collected from the Post It branch and transported by truck to the Post It warehouse to enter Hong (AWB) for each package. Like the other AWBs, the doms duties apply. Henry completes an air Wayan's persarding the package and its contents. In this case, these for Ted's package contains all the information the packages to be collected that affernoon. Henry then calls the logistios man's personal details, Ted's cargo warehouse. and AWB and makes sure that all the cargo Sices, the ground-handling agent, checks all the packages packages from Post It and other courier companies into larger containersen pack all the parcels and Aviation Services load the containers onto the aircraft which will leave for Hono). The staff at Khanyi to let him know. of Khanyi Aviation Services, notices Randburg braw. Henry phones all the Post It branches that the aircraft is not full. She phones Henry before it leaves. Alls back to say that it has three additiond informs them of the excess capacity. The These parcels. All the customers have paid an increased parcels that it needs to get onto the aircraft the A WB. The delivered to the Post It warehouse, where Hecial rate to get them delivered quickly. and loads the parcels are delivered to Khanyi Aviation Services completes all the checks and fills in later. Upon arrival at the Hong Kong International Airport, Peak Operations offloads the cargo and transports it to the Peak Operations warehouse at the airport. Peak Operations is the ground-handling agent that Khanyi Aviation Services always deals with. They have worked together for many years and know each other's systems and processes well. Upon arrival of the cargo at the warehouse, Khanyi Aviation Services is notified, and a truck arrives from its Hong Kong branch to collect its packages. The packages are taken to the Khanyi warehouse in Kowloon. Once the packages are there, the local courier company affiliated with Post It, JLA Couriers, arrives to collect all the parcels. John from JLA Couriers checks the parcels against their A WBs and plans his trips for the day. Around midday he drives to Ted's address, knocks on the door and hands Ted his parcel. Ted opens it right away and is thrilled. Ted is very impressed with the service from Post It and will recommend it to all of his friends in South Africa. And the Lions won their game that weekend! 1.2 Discuss the concept of optimal capacity. Following that, quote directly from the case study explain the economics behind the reason why the last-minute customers that Rose added to the shipr would have paid a higher rate than Susan. 1.3 Do you think the aircraft would have been fuller on the way to Hong Kong or on the way ba Explain why, by quoting directly from the case study