Question: From the list below, identify B2B segmentation variables (Select all that apply). a) Firmographics b) Industry vertical c) Behavioral d) Product life cycle stage e)

From the list below, identify B2B segmentation variables (Select all that apply).

a) Firmographics

b) Industry vertical

c) Behavioral

d) Product life cycle stage

e) Purchase policies

Multi-segmented marketing refers to...

a) Companies offering differentiated value propositions to more than one segment at a time.

b) companies not being sure which segments to go after.

c) Companies choosing to stay away from multiple segments.

d) Companies acquiring adequate data to identify multiple segments in their chosen market.

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