Question: From the Mednet case study, please calculate the % buying for Marvel and the newspaper and the contribution per sale for all three. contribution per

From the Mednet case study, please calculate the % buying for Marvel and the newspaper and the contribution per sale for all three.

contribution per sale income mednet marvel newspaper monthly visitors impressions cost (CPM) clickthroughs 4300000 17200000 100 516000 19000000 57000000 0.54 798000 2500000 5000000 260000 37000 clickthru rate total ad cost cost/click through %buying 3% 1720000 3.33 0.06 1.4% 430920 0.54 0.74% 260000 7.03 new customers 30960 0 Ooo profit ROI 0-1720000 -430920 -260000 -1.0 -1.0 0 -1.0 contribution per sale income mednet marvel newspaper monthly visitors impressions cost (CPM) clickthroughs 4300000 17200000 100 516000 19000000 57000000 0.54 798000 2500000 5000000 260000 37000 clickthru rate total ad cost cost/click through %buying 3% 1720000 3.33 0.06 1.4% 430920 0.54 0.74% 260000 7.03 new customers 30960 0 Ooo profit ROI 0-1720000 -430920 -260000 -1.0 -1.0 0 -1.0

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