From what you have learned about consumer behavior, how would you use

this knowledge in your marketing efforts? In your response, make sure you

demonstrate your consumer behavior knowledge by providing examples in

terms breadth and depth within a marketing context. Don$$t error by being to

general. Be explicit in your response.

$2)($a$)$ Discuss the concept of persuasion. Conceptually, what do we mean by

persuasion? $($b$)$ Why is this concept so important to marketing? $($c$)$ Provide three

different approaches to persuasion and their corresponding situational factors.