fter graduating from the MBA program, Tomotoshi set up a residential elderly care facility. His facility provides day care for the elderly when their kids go to work. He believes in the Chinese proverb "if someone gives you a drop of benefit, you should repay it with a spring of kindness" and hopes the families will pay what they can.

Do you think this pricing strategy will work in this case? Why? Why not?

What can Tomotoshi do to encourage more customers to pay?