Question: Fully answer please CPL conducted concept testing with 1000 respondents in their target market and discovered that 15% of the respondents would definitely not buy

Fully answer please

CPL conducted concept testing with 1000 respondents in their target market and discovered that 15% of the respondents would definitely not buy this product, 20% probably would not buy it, 25% might buy it, 30% probably would buy it and 10% definitely would buy it. Product use testing concluded a very high level of product reliability and customer satisfaction. As a result, CPC estimates repeat purchase at 90% of ist time buyers - that is 90% of 1st time buyers will make a repeat purchase within the first two months. Questions: 1) Compute the market potential (SAM) for this new product based on the information provided in the case. 2) Apply the ATAR model to determine the sales revenue from the Trial 3) Apply the ATAR model to determine the sales revenue from repeat customers in the first two months. 4) Apply the ATAR model to determine sales revenue in the first year

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