Functional level strategy: Functional level strategy is in the response to business level strategy (Carton, 2006). Functional level strategy assist the business to see management decisions to be specific with the functional or departmental area of the organization, such as marketing, human resources, finance, information management and public relations. The advantages of devising functional level strategy is that, they can systematically. assign human resources and other resources to the tasks. For example, an employee with expertness in HR, thus it may be logical to assign the duties and tasks of HR instead of providing them activities related with the finance (Cadez and Guilding, 2008)