Functions of Management

Select the appropriate management function for each of the following examples.

$\backslash$table$[[$Example$,$Planning,Organizing,Leading,Controlling$],[\backslash$table$[[$A marketing manager at a soft drink company works with an advertising agency in France.$],[$The goal is to reduce advertising costs by creating a YouTube video that goes viral.$]],0,0,0,],[\backslash$table$[[$The CEO of an airline talks to a group of reservation agents to acknowledge their$],[$contributions to the company's success.$]],,,,],[\backslash$table$[[$At a research lab, the manager allows scientists the freedom to explore their research$],[$interests$,$ but still checks to make sure that their results add to the company's bottom line.$]],,0,0,],[\backslash$table$[[$The new CEO of an online music company determines that the company will continue$],[$selling subscription services, but it will also design a website that appeals to$],[$nonsubscribers$.]],0,0,0,]]$