Question: Fundamental to the value creation process is what the authors refer to as STP STP refers to ...(select the 3 most appropriate responses from below).

Fundamental to the value creation process is what the authors refer to as STP STP refers to ...(select the 3 most appropriate responses from below). Option APositioning presenting appropriate allowances to retailers for effectively offering products to consumersOption BPositioning presenting the offering in a compelling way that helps the firm attract customers to their brandOption CBrand Targeting process of selecting the unique group(s) of customers the firm wants to attract to its products and servicesOption DTargets process of identifying key components of a market, including distribution channels, competition, and customersOption ESegmentation understanding characteristics of customers in a marketOption FSituation understanding the context of foreign markets

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